If analyzed according to the classification characteristics of hardware tools and the current competition situation of the industry, and combined with the laws of brands, the current pattern of brand competition in China's hardware tools industry is very unstable. Except that SATA and Stanley occupy the main position in the middle and high-end brands, the ranking of other brands is still unclear, which brings unlimited opportunities to the latecomers. How to make use of this brand confusion to quickly become the top three brands of all levels has become an important development issue in the next five years.