Since many enterprises are using brands to operate, it will be the starting point for these enterprises to seek business travel alienation with their major competitors in their respective grades. But on this issue, Chinese enterprises often seek only product differentiation, not brand differentiation. In the case of homogeneous products, it is difficult to distinguish brands apart from price differences. The market will position the brand according to the price of the product, forming: low price means resistance, high price means good brand image, which hinders the implementation of brand marketing to a large extent. This is the core problem that makes it difficult for China's local hardware to become a high-end brand.

If analyzed according to the classification characteristics of hardware tools and the current competition situation of the industry, and combined with the laws of brands, the current pattern of brand competition in China's hardware tools industry is very unstable. Except that SATA and Stanley occupy the main position in the middle and high-end brands, the ranking of other brands is still unclear, which brings unlimited opportunities to the latecomers. How to make use of this brand confusion to quickly become the top three brands of all levels has become an important development issue in the next five years.

If analyzed according to the classification characteristics of hardware tools and the current competition situation of the industry, and combined with the laws of brands, the current pattern of brand competition in China's hardware tools industry is very unstable. Except that SATA and Stanley occupy the main position in the middle and high-end brands, the ranking of other brands is still unclear, which brings unlimited opportunities to the latecomers. How to make use of this brand confusion to quickly become the top three brands of all levels has become an important development issue in the next five years.

If analyzed according to the classification characteristics of hardware tools and the current competition situation of the industry, and combined with the laws of brands, the current pattern of brand competition in China's hardware tools industry is very unstable. Except that SATA and Stanley occupy the main position in the middle and high-end brands, the ranking of other brands is still unclear, which brings unlimited opportunities to the latecomers. How to make use of this brand confusion to quickly become the top three brands of all levels has become an important development issue in the next five years.

If analyzed according to the classification characteristics of hardware tools and the current competition situation of the industry, and combined with the laws of brands, the current pattern of brand competition in China's hardware tools industry is very unstable. Except that SATA and Stanley occupy the main position in the middle and high-end brands, the ranking of other brands is still unclear, which brings unlimited opportunities to the latecomers. How to make use of this brand confusion to quickly become the top three brands of all levels has become an important development issue in the next five years.