Since many enterprises are using brands to operate, it will be the starting point for these enterprises to seek business travel alienation with their major competitors in their respective grades. But on this issue, Chinese enterprises often seek only product differentiation, not brand differentiation. In the case of homogeneous products, it is difficult to distinguish brands apart from price differences. The market will position the brand according to the price of the product, forming: low price means resistance, high price means good brand image, which hinders the implementation of brand marketing to a large extent. This is the core problem that makes it difficult for China's local hardware to become a high-end brand.

Since many enterprises are using brands to operate, it will be the starting point for these enterprises to seek business travel alienation with their major competitors in their respective grades. But on this issue, Chinese enterprises often seek only product differentiation, not brand differentiation. In the case of homogeneous products, it is difficult to distinguish brands apart from price differences. The market will position the brand according to the price of the product, forming: low price means resistance, high price means good brand image, which hinders the implementation of brand marketing to a large extent. This is the core problem that makes it difficult for China's local hardware to become a high-end brand.

Since many enterprises are using brands to operate, it will be the starting point for these enterprises to seek business travel alienation with their major competitors in their respective grades. But on this issue, Chinese enterprises often seek only product differentiation, not brand differentiation. In the case of homogeneous products, it is difficult to distinguish brands apart from price differences. The market will position the brand according to the price of the product, forming: low price means resistance, high price means good brand image, which hinders the implementation of brand marketing to a large extent. This is the core problem that makes it difficult for China's local hardware to become a high-end brand.

Recently, China National Hardware Products Association and Cologne Exposition Co., Ltd. jointly announced that the 2022 China International Hardware Show (CIHS) hosted by both parties will be held in Hangzhou International Expo Center from November 7 to 9 this year. The 2022 China International Construction Hardware and Fastener Exhibition and 2022 China International Lock and Security Door Products Exhibition will continue to be presented at the same time. The organizer revealed that due to the limitation of the exhibition hall, the exhibition area is about 80000 square meters. The organizer will take a series of measures to improve the utilization of the exhibition hall, enrich the content and connotation, improve the efficiency and effect of the exhibition, and strive to present a professional international boutique exhibition.